Address: Butterfly Marketing Limited Address : City Centre, Level - 15, Motijheel C/A, Dhaka - 1000 Web : https://www.butterflygroupbd.com
Senior Officer (SEO Expert)
Looking for Digital Marketing Executive (Analytics, insights, SEO & PPC).
Area of Experties: Analytics, insights, SEO and PPC :
Outline of Post: AH&Z Associates is looking to recruit an experienced or non-experienced Digital Marketing Executive who have strong foundation to devise and implement the digital marketing strategy that is in line with the strategic objectives and traffic growth targets of the business. The Digital Marketing Executive will develop innovative ways to acquire new customers online, retain existing ones, drive customer engagement and explore new market.
Person Specification: AH&Z Associates has developed the use of selection criteria to aid objective recruitment, in line with its Equality and Diversity Policy Statement. Candidates must address each of the essential criteria listed below in the supporting statement that accompanies their application form.
Job Type: Permanent
Location: Dhaka/ Sylhet.
Start Date: ASAP
Management Accountability: No
Responsible To: Assistant Director Marketing.
Working alongside the Assistant Director Marketing to plan, deliver and develop the digital marketing strategy to drive acquisition and brand awareness
Integrating digital activity with traditional marketing plans
Responsible for all digital marketing campaigns from strategy to inception
Developing and managing digital marketing campaigns
Development of digital activity for acquisition with a focus around Social Media, SEO, Paid Search, Content Planning, google, viber, WhatsApp, IMO and all other promotion and Web Usability
Devising strategies to drive online traffic to the company website
Maximising optimisation across digital channels to convert traffic
Achieving lead generation targets across all channels
Highly analytical to track and report on digital performance, with a focus on KPI and ROI
Use web analytics and reports to inform website developments and make recommendations
Tracking conversion rates and making improvements to the website
Utilising a range of techniques including paid search, SEO and PPC
Manage the email platform and all e-campaigns in support of marketing and sales efforts; including prospects, applicants, stakeholders and employers communications
Overseeing the social media strategy for the company
Managing online brand and product campaigns to raise brand awareness
Develop and integrate content marketing strategies
Managing the redesign of the company websites where necessary
To set up and manage content plans to create clear, engaging and accurate content that reflects the vision and mission of AH&Z Associates
To ensure compliance with accessibility and legal frameworks
Develop and manage the affiliate marketing strategy
To set up content reviews with key stakeholders to plan and implement agree updates
Improving the usability, design, content and conversion of the company websites
Responsibility for planning and budgetary control of all digital marketing
Evaluating customer research, market conditions and competitor data.
Review new technologies and keep the company at the forefront of developments in digital marketing.
To carry out any reasonable requests from the marketing and sales management, and wider group leadership team.
Masters in Information Systems Security (MISS)
Training/Trade Course: Analytics, insights, SEO and PPC
At least 2 year(s)
Age at least 25 years
Both males and females are allowed to apply
Minimum of 1-2 years Digital Marketing Experience.
Experience managing PPC, SEO and Affiliate programmes.
Strong understanding of current online marketing concepts, strategy and best practice.
Hands on marketing approach
Proven success within a similar role
A creative communicator who is driven by success
Ambitious and driven character
This job description is current at the date of issue. As and when the work of the new office develops or changes so the areas of responsibility may be subject to change and the job description will be reviewed. Such changes will in the first instance be made in consultation with the post holder.
Compensation & Other Benefits
Mobile bill, Pension policy, Performance bonus, Provident fund, Over time allowance